We believe the ride-hailing industry can, and should, provide rewarding and empowering work, for everyone.
That’s everyone. Not just men.
But women too.
That’s why, this week, we launched a first for Malta: Women+.
This new women-to-women ride service allows passengers, particularly, but not exclusively women, to request rides specifically from women drivers.
For our riders, we wanted to create a women-led community space where they have peace of mind, while keeping fares and ETAs the same.
But, for the women drivers participating in this new service, we’re offering more than just peace of mind.
We’re offering a 0% commission rate, followed by a generously discounted 10% rate for the rest of March.
And, we’ll be donating 50 cents from each completed Women+ ride to the FIDEM Foundation – a non-profit that provides support and educational opportunities to vulnerable people, particularly women, adolescent girls, and children.
Why Women+ ?
We really wanted to achieve two things.
First, to create more opportunities for women drivers in Malta and Gozo.
We want to empower female drivers to create a more diverse workplace.
It’s no secret that the ride-hailing sector is dominated by men.
In fact, more than 72% of transport workers in Malta are male.
At eCabs’ Malta operation we work with thousands of partner drivers, including some incredible women.
But, outdated stereotypes and other barriers have kept too many women from a great way to work.
We want more women to be free to join this sector.
After all, a diverse driver pool enriches the overall ride-hailing experience for everyone, offering passengers a variety of perspectives and backgrounds.
Peace of mind
The second reason we launched Women+ is to provide an additional layer of comfort for women riders, ensuring they feel safe and supported at every step of their journey.
The Women+ ride category will operate 24/7 every day of the week to make sure that women drivers and passengers can get around safely and in a way that’s most comfortable for them.
Drivers on Women+ will also be free to cancel or refuse male riders on Women+ without being penalised.
Not to mention our 24/7 manned customer support service and other in-app safety features.
We built Women+ after consulting with women.
We’ve heard your feedback – drivers and riders alike.
Now, we’re excited to be driving this change.
