On a geographical basis, eCabs is strongest in the South-Eastern region with 59.7% of people indicating it as their taxi company of choice. Its lowest score is in Gozo with 37.3%. But Gozo is also the area with highest rate of non-answers and with the other services (12.4%) featuring strongly.
Bolt’s strongest preference is in the Northern Harbour region with 26%. Additionally, in Gozo, Bolt just edges out ‘other services’ with 12.5% indicating it as a their preferred taxi company.
eCabs is cab company of choice among those with post-secondary education
Bolt is most popular among the tertiary educated (35.3%). It is least popular among those with a primary education (8.1%). However, those with a primary education are also the most likely not to use taxi companies.
eCabs is most popular among those with a post-secondary education (58.2%). Conversely, it is least popular among those with a primary education (38.6%). Among the tertiary educated, eCabs scores 50%.
When asked how would they hail a taxi, a relative majority prefer doing so by telephone (48%), followed by online means (42%).
Online is preferred method of those aged between 16 and 35
Online is overwhelmingly the preferred method of those aged between 16 and 35 (70.8%) and those aged between 36 and 50 (56.7%).
The tide shifts to telephone among those aged 51 and over.
The survey was carried out between Monday 5 April 2021 and Friday 9 April 2021. 647 respondents opted to complete the survey. Stratified random sampling based on region, age and gender was used to replicate the Maltese demographic. The estimated margin of error is 4.9% for a confidence interval of 95% for the overall results. Demographic and sub-group breakdowns have significantly larger margins of error.
